Prime Control identity
Our brand
Technology with purpose. Efficiency that transforms operations. People who build relationships of trust.
Brand essence
Our purpose
To turn goals into solutions with real impact, building trust and long-term partnerships.
What guides us
- Innovation that accelerates business
- Data-driven results
- Continuous development and autonomy
- Customer focus
Our history
A brand in evolution
Five identities since 2008. The logos that marked each moment of Prime Control.
- 2008
- 2015
- 2018
- 2021
- 2025
Logo
The right logo for every background
Always use the original files. Do not redraw, distort, rotate or change the colors of the logo.
Visual system
An identity that is instantly recognizable
Navy and blue carry the communication. Orange is used sparingly to highlight actions and important information.
Main palette
Typography
Ag
Titillium WebHeadings, callouts and numbers.
Ag
InterBody text and interface.
Prioritize combinations with enough contrast to keep reading comfortable.
Contact
Questions about using the brand?
For approval of materials, partnerships and files not included in the kit, contact the Marketing team.